How Will the Adoption of Internet of Things Change Our Daily Lives?
GigaOm.com, Byron Reese and Lauren Sallata | Sept. 4, 2018
GigaOm CEO, Byron Reese, interviewed Lauren Sallata, Chief Marketing Officer & VP, Panasonic Corporation of North America, Inc. to discuss IoT devices, driverless cars, immersive entertainment and solar initiatives:
How do you think the widespread adoption of IoT devices will change our daily lives? What is Panasonic’s vision of a hyper-connected world look like?
We see the “things” that make up the “Internet of Things” bringing us unparalleled data, information and convenience to change our in-home and working experiences. Voice technology will enable each interaction to be more personalized and seamless. We believe that voice is the technology that moves all other technologies forward. Why? Voice takes away the learning curve and gives both businesses and consumers more control over the way they use and interact with technology. Using our voices frees up our hands and our brains. When we pry our eyes away from screens and stop tapping on keypads, we can focus on what we’re doing right now. The factory worker is less likely to make errors …the car driver is less distracted…the ER nurse can focus more completely on his patients. Voice is already an auto sector mainstay. We’ve developed cutting-edge, voice-activated Infotainment systems for many of the world’s top automakers, like our new ELS system for Acura. We’re working with Amazon to help us take voice integration beyond just information and move toward fully-realized contextual understanding. These capabilities are giving auto drivers and passengers control over critical features such as heating and ventilation systems and audio and navigation functions. We’re also giving passengers the benefit of connecting to other smart devices to allow them to fully control their experience both in and out of the car. We’re also working with Google on similar projects in the voice space, to provide integration and information throughout their technology solutions.
Talk about driverless cars for a minute. When do you think we might see the end of the human driver? What is Panasonic’s role in building that world?
We’ve estimated by 2030, 15% of new cars sold could be fully autonomous. We work with almost all the major automakers around the world, have for almost 60 years, and are doubling down on our ADAS and automation technology investments with partners. Autonomous Vehicles are going to have a huge impact on our society. Vehicle Electrification is going to have a similar impact on our planet…The combination of the two technologies will create a multiplier effect that will remake transportation. This will happen in stages. Stage one is the emergence of the connected vehicle, which lays the foundation. With EVs, we’re still at a price premium to internal combustion. By around 2022, we’ll be at parity. During this time, we’ll see elements of autonomous driving, such as autonomous braking, and EV autonomous vehicles for commercial and fleet start to go mainstream. Next, we see trucking fleets start to make the transition. Then commercial ride sharing fleets come on-line, giving consumers the benefit of autonomous electric vehicle transportation. In the last stage, we’ll see the personal ownership market catch up with commercial.
The complete interview is available here.